Data Analytics And Tracking Specialist (Xico)

Role OverviewWe're looking for a detail‐oriented professional to join our team.In this role, you'll collaborate with marketing stakeholders to implement data‐driven solutions, manage UTM parameters, pixels, tracking, and ensure the accuracy and integrity of all campaign data.If you're passionate about transforming data into actionable insights and optimizing marketing performance through analytics, we want to hear from you.Key ResponsibilitiesTechnical Proficiency & Tool ExpertiseDefine measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4).
Manage and validate pixels, events, and tracking configurations across multiple digital platforms.Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance.Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis.Optimize data models, DAX calculations, and report performance within Power BI.Data S...