Job Description
Overview
Analysis of digital campaign performance (display, site, search, email, social)
Contribute and collaborate cross-functionally on idea generation, design and proposal of new and enhanced data insights.
Provide ad hoc analytics support to agencies and clients, as requested, to solve strategic marketing problems.
Reporting and dashboard development, maintenance and updates.
Identify nuances (QA) in data to optimize client’s business.
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research.
Work with key stakeholders to understand and clarify marketing strategies, ensure satisfaction and foster trust; deliver a continuous flow of data driven strategies, while securing relationships and positive performance feedback.
Responsibilities
- Advanced Excel experience – required ability to create pivot tables and utilize VLOOKUP...