D2C Performance Marketing Lead

D2C Performance Marketing Lead Company: Snowball AI Digital Location: Remote (India-based preferred) Experience Level: 5 years in D2C performance marketing Employment Type: Full-time/ Consultant We're seeking a D2C Performance Marketing Lead to own paid media strategy, execution, and optimization across Meta, Google, and Amazon for our portfolio of high-potential DTC brands. You'll be the strategic quarterback for performance marketing, driving revenue growth while building repeatable, scalable processes that work across verticals. This is a hybrid agency-client-facing role: you'll lead our internal PMM team while maintaining direct relationships with key accounts and serving as the strategic voice for platform strategy and budget allocation. Key Responsibilities Strategy & Planning Develop quarterly and annual paid media strategies for assigned client portfolio, balancing growth targets with profitability (ROAS, CAC, LTV modeling) Lead budget allocation decisions across Meta, Google A...