Cybersecurity Campaign Outreach Intern

The intern will support the launch of CSA’s National Cybersecurity Campaign to address the 3 ‘A’s.

• Awareness – To heighten awareness of the importance of cybersecurity and steps that one should take to protect oneself from cyberthreats and scams.
• Adoption – To encourage adoption by equipping our target audiences with knowledge of our Cyber Tips.
• Attitude – To impress upon our target audiences that cyber threats and scams are real and anyone can be a victim if precautions are not taken.

An integrated marketing campaign is required to actively reach and engage our target audience (students, working adults and seniors) over a sustained period. This consists of physical activations such as roadshows, media buys – a mix of out-of-home advertising, broadcast, digital marketing, social media content partnerships and content partnership with key opinion leaders/influencers. The intern will als...