Customer Relation Management Executive- Marketing Department

Job Description

• To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
• To plan, implement and execute effective programs to reward existing members.
• Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance.
• To systematically manage anti-attrition numbers by establishing anti-attrition programs that promote continued card loyalty.
• To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
• To plan for more third‑party tie‑ups (e.g., banks, corporate companies or colleges) to increase POP Card recruitment rate.
• Involve in Bookfairs and BookFest recruitment mechanics.
• To handle customers' enquiries via POPULAR website, phone calls and email.

Job Requireme...