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Customer Proposition Marketing, AM

Zurich Insurance Company · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Location
Kuala Lumpur
Job Type
Full-time
Posted
July 07, 2026

Job Description

Key responsibilities

  • Customer & market insight
  • Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.

  • Prepare competitor and market campaign overviews to identify gaps and opportunities.

  • Summarise insights into clear inputs for proposition, campaign and communication planning.
  • Proposition development
  • Assist in designing and refining customer value propositions.

  • Support the definition of target segments, value statements and positioning, in alignment with brand and regulatory requirements.

  • Help prepare documentation and materials required for internal approvals.
  • Customer campaign strategy, events & planning
  • Support the Manager in developing customer campaign strategies for key propositions (acquisition, upsell, cross sell).

  • Help build and maintain campaign calendars aligned ...

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