Customer Marketing Manager

Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted and fees will not be paid for unsolicited CVs.

RESPONSIBILITIES

• Implement the BTL strategy for the Channel, working cross‑functionally to deliver execution aligned to brand strategy.
• Put the shopper/guest at the heart of decision making, using insights and tools to deliver flawless execution along the path to purchase.
• Deliver greater consistency in BTL, with 70% of execution coming from Channel Marketing toolkits from F26.
• Identify gaps and adapt toolkits while executing in line with brand and shopper strategy.
• Serve as the Customer Marketing lead for a defined set of priority brands, discussing BTL & ATL choices in partnership with Consumer Marketing.
• Contribute to the IAP cycle, bringing a shopper/guest, customer, and brand perspective to the BTL discussion and working cross‑functionally to deliver.
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