Crm & Media Coordinator

Develop, implement, and analyze Dior Beauty Brazil’s MEDIA and CRM strategies to drive brand awareness, performance, and customer engagement. Leverage advanced data analytics to optimize campaigns, enhance customer experiences, and achieve business objectives.

Responsibilities

MEDIA

• Collaborate with the digital media agency to design and execute integrated digital campaigns, balancing brand awareness and performance-driven e-commerce goals.
• Strategically allocate the coop media budget across e-retail partners to maximize ROI and drive sales performance.
• Ensure all off-site communications align with Dior’s global brand guidelines and strategic priorities.
• Monitor and analyze campaign performance metrics to meet sell-out targets, providing actionable insights.
• Oversee media budget tracking and ensure expenditures remain within allocated limits.

CRM

• Build and maintain a centrali...