Job Description
CRM Manager
We’re looking for a CRM Manager to join our Customer Marketing Team at Betfair part of Flutter UK & Ireland.
As CRM Manager for Betfair, you will play a pivotal role in driving growth across the UK & Ireland through lifecycle marketing. You will lead the delivery of CRM strategies across activation, retention, and reactivation, creating personalised, data-driven customer experiences across multiple channels.
Reporting to the Senior CRM Campaign Manager and managing two CRM Executives, you will collaborate with CRM, Commercial, Analytics, Brand, Product, Data and Planning teams to deliver innovative customer journeys and automated communications that deepen engagement, strengthen customer value, and drive commercial performance.
What you’ll be working on:
Delivering CRM strategies that support commercial objectives and customer growth.
Supporting Planning to tr...