Content Strategist

This role will responsible for driving paid media performance through data-driven creative and landing page optimization strategies. This role works closely with the Performance Marketing team to analyze funnel performance and identify growth opportunities, then translates those insights into actionable creative initiatives that improve campaign effectiveness and business results.

What You Will Do:

• Analyze paid media performance data and identify optimization opportunities across ad creatives, messaging, offers, and landing pages.
• Translate performance marketing insights into actionable creative and conversion strategies to improve key funnel metrics.
• Develop creative testing roadmaps, including new angles, hooks, formats, concepts, and landing page hypotheses based on performance data and audience behavior.
• Lead the creative optimization process by providing clear strategic direction to the Paid Media t...