Consumer Research & Insights Lead / Senior IC

Newbridge · Singapore, Singapore, Singapore

Location
Singapore
Job Type
full time
Posted
July 11, 2026

Job Description

We have petabytes of data on what users do. We need you to tell us why.

As the Consumer Research & Insights lead, you'll run the function that connects user behavior, attitudes, and needs to product + business strategy. You'll combine quant, qual, and big data to answer the billion-dollar questions: Who are our users? Why do they churn? What should we build next? How big is this market?

This is not a dashboard job. This is a change the roadmap job.

What You'll Do

1. Foundational Research – Understand the User

  • Own segmentation, personas, and user journey mapping using surveys + behavioral data
  • Run U&A studies, diary studies, and ethnographic research to uncover unmet needs
  • Build mental models and frameworks the whole company uses to talk about users

2. Product Research – Ship Better Products

  • Partner with PM/Design to run conce...

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