Consumer Experience Research Lead (Digital)

JOB DESCRIPTION

Job Title

Consumer Experience Research Lead (Digital)

Job Description

Job Title: Consumer Experience Researcher Lead (Digital)

Your Role:

• Drives product innovation and differentiation by executing long-term research strategies that align with business objectives, market trends, and user needs, ensuring that research efforts contribute to the organization's strategic goals and competitive advantage.
• Reviews extracted user and consumer insights, ensures a seamless flow from User Needs to User Requirements to Product Requirements, and develops a systematic approach for all user research challenges to facilitate verification and validation of relevant consumer insights.
• Partners with stakeholders to finalize abstract high-level value propositions, ensures alignment with strategic goals and meeting expectations, then collaborates with cross-functional teams to prioritize requirements based on i...