Cohort Growth Senior Manager at Fanatics

Join Fanatics as a Senior Manager for Cohort Growth, focusing on maximizing player acquisition and retention. Leverage your data skills to optimize the player journey and promote loyalty.

In this essential role, you'll partner with the Senior Director of Growth to develop and execute strategies that drive player engagement and value across the customer lifecycle. Your data-fluent approach will enable you to identify friction points and align marketing with customer needs for an improved experience.

Key Responsibilities:
• Lead strategies for new player cohorts’ management
• Refine the conversion funnel to increase deposits
• Work with Promotions to design effective user incentives
• Assess new cohort performance and report insights
• Align marketing efforts with acquisition targets and budgets

Requirements:
• 7+ years’ experience in growth marketing or CRM
• Demonstrated results in enhancing customer reten...