City Trade Ambassador - Bacardi (Barcelona)

Job Description

Play a critical role in taking our great portfolio of brands to the next level by building brand awareness through advocacy sessions in their respective regions.

About You

As Trade Ambassador, you will be the visible image of your brand through consumers, trade partners, and digital channels. You will work in collaboration with brand marketing and sales teams, spreading the brand message and developing long‑lasting relationships with consumers, on‑trade personnel, and distributor partners.

With a solid understanding of bar business operations, you will have credibility in your region and coach on ways of winning. You should be extremely passionate about Bacardi brands and instill the same passion in mixologists through advocacy sessions.

Responsibilities

• Be the visible face for our portfolio in your region and represent it at key trade events and brand programs.
• Develop relationships with key stakeholde...