Chief Specialist - Marketing & ROI

• Develop and implement the Strategic Marketing Plan, integrating requirements from agencies and sectors and identify related marketing initiatives.

• Lead the development and implementation of marketing programs and annual plans including initiatives and projects related to road safety for different groups, ensuring effective followup on their implementation.

• Manage marketing governance, including budgets, goals, and resource allocation, ensuring alignment with RTA’s strategy and sustainability framework.

• Lead innovation initiatives focused on consumer‑centric platforms and ROI‑driven studies aligned with strategic priorities.

• Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach.

Operations

• Coordinate market research and public opinion studies to measure the brand and corporate

• Perform analytics, performance measurement, and monitor key performanc...