Chief Executive Officer

Reference: 11170 CM Consultant: Christa Mostert

Job Description

• Provide strategic leadership and overall operational oversight of the business.
• Develop and implement growth strategies to drive profitability, sustainability, and market expansion.
• Lead international marketing and sales initiatives, focusing on export growth and customer retention.
• Negotiate major export programmes, customer contracts, and commercial agreements.
• Build and maintain strong relationships with growers, producers, customers, shareholders, and industry stakeholders.
• Oversee all operational areas, including production, packing, logistics, exports, technical functions, and marketing.
• Monitor industry trends, market conditions, and competitor activity to identify opportunities and mitigate risks.
• Manage seasonal planning, forecasting, and execution of export programmes.
• Take overall responsibilit...