Cape town - digital media strategist

Digital Media Strategist Purpose

Own the day-to-day success of paid media across a portfolio of clients by setting clear strategy, delivering high-quality execution, and driving continuous performance improvement. This role is performance-led by default, combining hands‑on campaign management with smart delegation, and using testing, data, and insight to turn client objectives into measurable results.

Responsibilities Lead paid media strategy and execution across a portfolio of clients. Plan, build, activate, and optimise paid media campaigns across paid search, paid social, programmatic, video, and emerging channels. Own paid media performance, with a clear focus on outcomes, efficiency, and continuous improvement. Balance hands‑on delivery with delegation, personally managing complex or priority activity while delegating campaign builds to digital media analysts where appropriate. Review and quality‑check analyst builds to ensure they align with strategy, platform best pract...