Business Development Manager - MT for FMCG Client

Job Title: Business Development Manager – Modern Trade

About the Role

We are seeking an experienced Business Development Manager – Modern Trade for our FMCG Client to drive sales growth, strengthen key account partnerships, and expand market share across major retail chains in Malaysia. The role will be responsible for developing and executing channel strategies, managing customer relationships, and delivering profitable growth across assigned product categories.

Key Responsibilities

• Manage and grow relationships with key Modern Trade customers including hypermarkets, supermarkets, convenience chains, and health & beauty retailers.
• Lead Joint Business Planning (JBP), annual negotiations, promotional planning, and customer development initiatives.
• Drive category growth through assortment optimization, shelf visibility, merchandising excellence, and in-store activation programs.
• Develop and execute acco...