BU Bikes Strategy and Operations Director

Bikes BU Strategy & Operations Director
Location: Amsterdam, Netherlands
Work model: Hybrid 
Employment type: Full-time, permanent 
Languages: Fluency in English

At Accell Group, we’re not just building bikes — we’re creating experiences that move the world forward. Our mission is to craft the joy of cycling. Our ambition is riding together to win. 

As Director of Strategy & Operations, you’ll play a critical leadership role in the Bikes Business Unit, one of Accell Group’s largest and most complex. Partnering closely with the EVP Bikes, you’ll develop and execute the strategic roadmap, own the operational rhythm of the BU, and align cross-functional teams behind a common vision for growth. You’ll translate strategy into action, turning ideas into measurable impact. This role involves approximately 30% travel, primarily to Germany and France.

What you’ll do 

• Strategic Roadmap: Developing and refreshing the BU’s medium- to long-term strategy,...