Brand Strategy Lead - New Category (Regional)

The British American Tobacco Group is seeking an Area New Category Brand Executive in Dubai. This role entails supporting brand strategy in new categories, leading cross-functional teams, and ensuring robust governance of brand initiatives. The ideal candidate should have a Bachelor’s degree in Business Administration or Marketing, along with 2-3 years of experience in FMCG. The position offers a market-leading annual performance bonus and diverse benefits aimed at fostering personal growth and professional development.
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