Brand & Social Strategist

Publicis Groupe is a leading communications group with a global presence and diverse agency brands. The Brand & Social Strategist role focuses on shaping brand expression across the full consumer journey, with emphasis on digital and social touchpoints. The position collaborates with CX, Data, Creative, and local market teams to ensure coherent, insight-driven brand experiences embedded into consumer journeys, driving impact across acquisition, engagement, and retention.

Responsibilities

• Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives.
• Translate strategic direction into clear brand experience principles
• Ensure consistent brand positioning across all touchpoints
• Contribute to integrated, cross-channel strategies
• Align brand experience with KPIs in collaboration with CX and Data teams
• Social & Content Experience (Organic ...