Brand & Product Marketing Specialist

Responsibilities

• Act as a brand custodian to elevate and safeguard ASUS brand imagery and brand equity across all marketing touchpoints.
• Develop and execute quarterly 360° product marketing Go-To-Market (GTM) strategy plans.
• Manage and monitor quarterly marketing budgets, including vendor marketing funds, ensuring efficient and effective allocation.
• Collaborate closely with product management and marketing teams, both locally and at HQ, to execute marketing activities aligned with product strategies and GTM plans.
• Conduct product research and market intelligence, including target audience profiling, market opportunity sizing, and competitor analysis.
• Plan, coordinate, and supervise the development and localization of content marketing assets to ensure relevance and brand consistency.
• Track, analyze, and report on campaign performance to derive insights and optimize future marketing initiatives.
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