Brand Manager Specialty

GSK · Amersfoort, Utrecht, Netherlands

Location

Amersfoort

Job Type

Full-time

Posted

June 18, 2026

Job Description

Job Purpose:
As Brand Manager Specialty, you will lead the commercialization of our portfolio on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics within our biologics portfolio.
The role reports directly into the Business unit Head Specialty in Netherlands.
Key Responsibilities:
LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels.
INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research repor...
        

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