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Brand Manager

Coty · Bangkok, Bangkok, Thailand

Location
Bangkok
Job Type
Full-time
Posted
June 27, 2026

Job Description

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Brand Manager, you play a critical role in delivering local brand growth by executing end-to-end campaigns, managing product launches, and collaborating with cross-functional teams to drive commercial performance, brand desirability, and omni-channel excellence.

You will be reporting to Marketing Lead, and you will manage:

Brand Management

  • Develop short to long-term brand and launch plans in conjunction with Key Accounts, and Retail Operations, aimed at driving sell-out, sales productivity ranking and market share

  • Make strategic decisions around big bets and priorities, with a view to do “fewer, but bigger and better”

  • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development

  • Track and improve marketing ROI

    • Trade Marketing, BTL: Promotion & Animation

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