B2B Lead Generation

Overall purpose of the job

The B2B Lead Generation Head is responsible for developing and executing the company's lead generation strategy to drive qualified sales opportunities, accelerate revenue growth, and support customer acquisition objectives. The role will lead all prospecting, lead qualification, and pipeline development activities across SME, corporate, fleet, and enterprise segments.

This position requires a highly motivated sales professional with strong leadership, analytical, and business development capabilities who can build and manage a high-performing lead generation function while ensuring a consistent flow of qualified opportunities to the sales team.

Key Responsibilities

Lead Generation Strategy

• Develop and implement lead generation strategies to achieve revenue and customer acquisition targets.
• Identify new market opportunities, industries, and customer segments.
• Build and man...