ATL Marketing Manager (f/m/x)

AUTO1 Group · Madrid, Community of Madrid, Spain

Location
Madrid
Job Type
full-time
Posted
June 27, 2026

Job Description

Job Description

  • Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
  •  Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
  •  Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
  •  Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
  •  Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
  •  Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
  •  Collaborate with creative and production teams, leveraging data-driven insight...

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