Associate Manager Retail Media Performance, Target & Club

JOB PURPOSEThe Associate Manager, Retail Media Performance– Target & Club, is responsible for end to end retail media strategy, activation, and performance optimization to drive Unilever Personal Care growth at Target. This role sits within the Personal Care Retail Marketing Team and partners closely with WPP Unite, Retail Media Networks, and cross functional stakeholders to deliver data driven, performance led outcomes across Unilever’s retail media investment.WHAT WILL YOUR MAIN RESPONSIBILITIES BERetail Marketing & Media Planning• Lead retail media and search strategy, execution, and ongoing optimization for Unilever personal care across Target & Club customers• Ensure strong stakeholder alignment across strategic planning, in flight optimization, and post campaign learning.• Develop and optimize retail media plans that drive incremental sales and category growth.Performance, Optimization & ROI• Partner with analytics and agency teams to monitor performance signals, identify optimiz...