Job Description
Permanent Full Time
The Optimization & Personalization Engineer will play a critical role in building and scaling Canada Life’s personalization and experimentation capabilities. Rather than focusing solely on test execution, this role will enable what is possible—expanding our use of Adobe Target and related technologies by improving data infrastructure, integrations, and platform capabilities. You will work at the intersection of marketing, analytics, product, and engineering to unlock new personalization opportunities, improve experimentation readiness, and reduce dependency on manual processes. This is an ideal role for someone who combines technical fluency, systems thinking, and a strong understanding of digital experimentation and customer data.
What You Will Do
- Plan, design, and execute A/B and multivariate experiments across digital channels (e.g., web, landing pages, funnels, personalized experiences)
- Partner with stakeholders ...
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