Associate Director of Enrollment Marketing

Summary of Job Duties

The Associate Director of Enrollment Marketing plays a critical leadership role in shaping how prospective students and families experience the university, from first impression through enrollment. Reporting to the Associate Dean of Enrollment Services, this position leads the development and coordination of integrated marketing strategies that blend data-driven strategy decision making with compelling, human-centered storytelling.

The Associate Director collaborates cross-functionally across the university to align messaging, coordinate campaign execution, and ensure a cohesive, brand-aligned experience across communication channels. This role oversees the planning, execution, and performance of targeted marketing initiatives, while supporting marketing automation workflows and CRM-driven communications.

As a key contributor to institutional enrollment strategy, this position helps guide cross-channel campaign planning, evaluates m...