Location
Irvine
Job Type
full-time
Posted
July 08, 2026
Job Description
Job Description
Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
Responsibilities
- Leads the development and implementation of product and brand marketing plans and assesses the effectiveness of strategies, evolving them as needed to reflect changing market dynamics. This person collaborates closely with internal stakeholders, the field sales organization, and key customers to guide product positioning, key messaging, and drive overall sales. Monitors the market for opportunities and threats and develops strategies to address them. Leads the implementation of innovative marketing programs and identi...