Associate Director, Customer Life Cycle & Market Activation

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

This role drives Group-wide Existing Customer Marketing (ECM) strategy and capability building to increase repurchase and customer value, by embedding data-driven marketing, scalable frameworks, and end-to-end customer journeys across markets.

This role partners closely with local Business Units (BUs) to design and embed end-to-end customer and agent journeys across key lifecycle moments (onboarding, engagement, cross-sell, reactivation)—leveraging advanced targeting, insight-led campaign design, and full-funnel performance management to deliver measurable business outcomes.

Roles and Responsibilities:

Strategy & Performance Leadership

Drive innovative ECM strategies and initiatives that improve marketing efficiency, from high-quality lea...