Job Description
WHAT YOU WILL DO
The Associate Brand Manager is responsible for managing strategic and high-budgeted brands, driving innovation launches, brand communication, and overall portfolio performance. This role plays a pivotal part in leading marketing campaigns, consumer insights, and new product development (NPD) to achieve volume and profitability targets.
1. Strategic Brand Management & Business Growth
- Manage key brands that serve as the backbone of the company’s portfolio, ensuring strong brand equity and sustained growth.
- Plan, develop, organize, implement, supervise, and evaluate marketing and advertising programs to stimulate consumer demand for assigned products.
- Oversee market research, promotions, and advertising, continuously assessing success against plan and making data-driven recommendations.
- Guarantee strong brand performance across Brand Margins, Awareness, Market Reference, NPD, and P...