Assistant Vice President, Product & Content Marketing

Astro · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Location

Kuala Lumpur

Job Type

Full time

Posted

July 16, 2026

Job Description

WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
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JOB RESPONSIBILITIES:
Work with (internal and external) content teams for key product properties and on-going content marketing campaigns as well as with product teams to execute sales-driven and up sales initiatives to drive revenue/ARPU.
Cross-functional collaboration with Product, Content, Programming and Digital Marketing teams in formulating the product and content marketing plans based on overall product and promotions roadmap, content performance insights, new content tile drops, alignment with master content calendar, and translating into an effective GTM (Go To Market) activities.
Marketing Campaign Lead – to be responsible and owning the relationship with creative/media agencies and in-house promotion...
        

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