Assistant Vice President

AVP - Brand & Campaign Strategy Lead

Merdeka 118, Kuala Lumpur

Are you a strategic marketer with a passion for building impactful brands? We're looking for a dynamic professional to lead integrated brand and campaign strategies that drive business growth and create meaningful customer engagement.

What You’ll Be Doing:

• Drive our brand forward with campaigns that truly connect – build end-to-end strategies, uniting ATL, digital, and owned channels to deliver seamless messaging and impactful results.
• Maximize our media spend – craft and optimize media plans across all traditional and digital channels to ensure our campaigns achieve peak reach, relevance, and efficiency.
• Bridge the gap, amplify our impact – streamline collaboration between product, content, performance, and agencies, ensuring crystal‑clear goals and flawless campaign execution across every touchpoint.
• Optimize for peak p...