Location
Chelmsford
Job Type
Permanent
Posted
July 08, 2026
Job Description
Our Role
As an Assistant Store Manager, you play a key role in leading the store and supporting its overall success. Working in close partnership with the Store Manager, you help translate plans into action, ensuring standards, service, and performance are delivered consistently.
This role represents a progression from supporting performance on the shop floor to leading through others with increasing ownership, building confidence in people leadership, commercial understanding, and decision-making.
What you'll be doing
Customer and Brand Experience
Support the delivery of a consistent, high-quality customer experience across the store.Create a store environment that feels welcoming, calm, and inspiring at all times.
Lead by example on the shop floor, role-modelling The White Company values and service standards.
Coach team members in the moment to build confidence in customer conversations and se...
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