Assistant Director (Public & Digital Communications)

What The Role Is

You lead a team to formulate, coordinate and execute public and digital communication strategies that strengthen MINDEF/SAF's corporate image and maintain public trust in national defence, National Service (NS) and the Singapore Armed Forces (SAF).

What You Will Be Working On

• Develop and execute communication strategies
• Manage local and international media engagement
• Handle crisis and incident communications
• Leverage mainstream and social media platforms
• Shape positive perceptions among key audiences
• Represent MINDEF/SAF in media interactions
• Function as Service Account Manager
• Coordinate communications and publicity events

Challenges

• Balancing policy sensitivity with operational considerations
• Coordinating multiple stakeholders to meet organisational objectives
• Maintaining composure and adaptability during ma...