Analyst_audience Architecture

Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Work with Media teams and MarTech and manage day-to-day activation of audience. Assist in the maintenance of taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives. Support the Marketing governance process for audience creation, activation, and measurement. Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance. Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience. Years of Experience: 1-3 years Required Minimum Qualifications : Bachelor s Degree Primary Skills (must have) Curiosity- a desire to understand the audiences and the why and how behind their ...