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Location: Ahmedabad, Gujarat (On-site/Hybrid)

Experience: 2-3 Years

Employment Type: Full-time

About Gold Machine

Gold Machine is a fast-growing, US-facing social/sweepstakes casino platform, delivering a fun, engaging, and compliant entertainment experience to players across the US. As we scale, we're building out a lean, high-output marketing team — and looking for a Content Creator who can help us tell our story across every platform players spend time on.

About the Role

We're looking for a Content Creator who lives and breathes social media — someone who understands not just how to make content look good, but how to make it perform. You'll be responsible for producing content that fuels both our paid advertising campaigns and our organic/community presence, working closely with the marketing team to bring campaign ideas to life visually.

Key Responsibilities

• Conceptualize and produce short-form video, static creatives, and graphics for use in paid social ads (Meta, TikTok, X, etc.) and organic posts
• Develop platform-native content tailored to Instagram, TikTok, Facebook, and X — understanding what works differently on each
• Translate campaign briefs and offer mechanics into clear, engaging, conversion-focused creative
• Stay ahead of social media trends, formats, memes, and sounds, and adapt them quickly for brand use
• Work closely with the Marketing Manager to align content with ongoing promotions, offers, and campaigns
• A/B test creative variations to identify high-performing formats and messaging
• Maintain a consistent brand voice and visual identity across all content
• Manage a content calendar and ensure timely delivery of assets for scheduled campaigns
• Repurpose and adapt high-performing content across multiple formats and channels

Requirements

• 2-3 years of experience creating content for social media platforms, with a portfolio/reel demonstrating range
• Proven experience creating content specifically used in paid advertising (not just organic/lifestyle content)
• Proficiency with content creation and editing tools such as CapCut, Canva, Adobe Premiere Pro, After Effects, or similar
• Strong understanding of short-form video storytelling, hooks, pacing, and platform algorithms
• Ability to work independently, take ownership of creative output, and iterate quickly based on performance data
• Good communication skills and ability to collaborate cross-functionally with marketing, product, and design

Nice to Have

• Experience in gaming, casino, sweepstakes, or entertainment/consumer app marketing
• Basic understanding of performance marketing metrics (CTR, hook rate, conversion rate)
• Experience with AI content/creative tools

What We Offer

• Opportunity to work on a fast-scaling US-facing consumer product
• A collaborative, output-driven team environment
• Room to experiment, take ownership, and see your content directly impact growth

To apply, please share your resume along with a portfolio or reel showcasing relevant work.